Learn how donors respond to different communication elements and gain insights into the ideal frequency of donor contacts with tools to analyze ROI. They’ll discuss metrics including acquisition and retention rates, donor recovery tactics, increasing average gift amounts, and industry benchmarks. Join this interactive session and leave with a handy book of hacks that will help you optimize your direct mail campaigns.
- Sarah Gnerre, VP of Philanthropy, Five Maples
- Beth Howard, Manager of Annual Giving, Cape Cod Healthcare Foundation
View the 2023 Philanthropy Day schedule.