Moving from Annual Fund to Major Gifts: Maximizing Impact through Strategic Giving

This session will guide you through the transition from annual fund campaigns to securing major gifts, helping you maximize the impact of your strategic giving. Learn how to identify and cultivate major donors, tailor your approaches for different giving levels, and create a sustainable fundraising strategy that drives long-term success.

Session II (b): 11:30 am to 12:30 pm

Speaker

Sara Conahan

Sara Conahan

Chief Development Officer, Big Brothers Big Sisters of Eastern Massachusetts

Sara Conahan has twenty-five years of experience driving meaningful impact in non-profit and corporate sectors. She is a decisive leader, with proven record of success and expertise in annual fund, major gift fundraising, board development, donor relations and high-end special events. Sara has held leadership positions at Georgetown University, Boston Children’s Hospital, Suffolk, New Profit and currently serves as the Chief Development Officer at Big Brothers Big Sisters Eastern Massachusetts, Cape Cod & the Islands.