Developing a Strong Case for Support

As fundraisers, we often feel there are too many nonprofits competing for too few funding dollars. Distinguishing your organization and being successful in the fundraising arena begins with a strong case for support.

A good case for support is a thoughtful, well-developed narrative about your organization and its good works—crafted to inspire support. It offers compelling reasons why your nonprofit matters: why your mission is important; what unmet community need your organization is addressing; and why your organization, program, or project deserves funding. It serves as the foundation for all communications and should be the center of your integrated marketing and fundraising strategy.

This seminar will explore the fundamentals of building a strong case for support and its many practical uses, from board development to grant applications to web content. Discussions will include case components, such as mission, vision, and need statements; the elements of a persuasive argument; the importance of good visual communications and brand identity; and tips for best practices in writing.

Laura McMahon, Director of Communications, Resnik & Associates

Lisa Walker, Director of Development, Highfield Hall & Gardens

View the Philanthropy Day schedule.

Event Timeslots (1)

The Hyannisport West Room